Ferrari, Lamborghini, Pagani, De Tomaso, Bugatti are some of the most known Brands that have made the name of Modena famous throughout the world.
It is precisely here that the most desired world automotive industries have their headquarter, in this unique land that has been able to combine and mix technical know-how, Italian creativity, and environmental conditions, creating a dream that is still a recognizable symbol of style, luxury and speed.
A piece of land to be shot in a couple of days and where are born the best of sports cars and Italian Supercars. A journey inside a territory, mainly in Modena area, where you can feel the speed and Italian design, without forgetting the famous gastronomy that reaches excellent levels in these areas.
But let’s start the journey throughout the Emilia-Romagna’s Motor Valley, searching for this unique land where speed was born.
Maranello: the Ferrari headquarters
The first stage of our itinerary it could only start from Maranello, the historic headquarters of Ferrari and home to both the Ferrari factory, the Racing Team and the Museum of the brand. A place to visit for any enthusiast.
The Ferrari Museum collects and preserves all the history of the brand of the prancing horse and is made of a permanent section and a temporary exhibition area. The Museum was conceived as a sensorial experience, in which, in addition to admiring the extraordinary cars that are part of the brand’s history, you can listen to the sounds of the various Ferrari engines, make a real Formula 1 pit-stop, and drive a Ferrari racing through a driving simulator, very similar to those where pro pilots are trained.
If you intend to do the full tour, we suggest you to buy the combined ticket Ferrari Museum + Casa Enzo Ferrari Museum which at a discounted price will give you the opportunity to visit the brand new and futuristic Museo Casa Enzo Ferrari in Modena.
The experience ends with the possibility of making a shuttle ride in the Ferrari factory and on the Fiorano circuit, a real secret temple for sports races.
We also recommend to all the fans to ask the many car rentals that are located around the museum which, with low fares, offer the possibility of driving a real Ferrari through the winding roads around Maranello, the same in which cars and prototypes are tested.
The Panini Collection: the real history of Maserati
On the road from Maranello to Modena, there is a place that combines the best of local gastronomic productions along with the history of Italian motoring. In fact, in the locality of Colretto there is the Fattoria Hombre that joins together a cheese factory producing the renowned Parmigiano Reggiano together with one of the most interesting automotive collections in the whole province of Modena: the Maserati collection by Umberto Panini.
Even if we are inside a family farm do not be fooled, here we are in front of the Official Maserati Collection purchased by the Panini Family before the historic brand of the trident was brought back in vogue from the collaboration with the FCA brand.
A fundamental step for all fans of Italian Dream Cars, whose visit consists in the discovery of the production path of the D.O.P Bio Parmigiano Reggiano and of the Umberto Panini Car Collection.
Gastronomy and history of Italian motoring, it is here that you will find the best that the territory of Modena can offer.
Modena: UNESCO and gastronomy
It is impossible to plan an itinerary within Emilia Romagna’s Motor Valley without thinking to stop and enjoy the beauties and the Modenese gastronomy.
Among the most renowned in Emilia Romagna, the Modenese cuisine contains in itself many of the most famous products of Emilia Romagna: Balsamic Vinegar, Lambrusco, Parmigiano Reggiano, Tortellini.
We suggest you stop in the beautiful historical center of Modena city, especially in the square from which you can see the Modena Cathedral and the Ghirlandina tower which, with its 89.32 meters, it is the symbol of the city.
From here you can leave for a small tour of the center, made up of narrow streets and the classic arcades adorning Emilia Romagna’s cities. Not far from the central square worth a visit the historic Albinelli Market, which still houses the benches where you can find the best products of the area.
The Albinelli Market, in addition to the beauty of its interior spaces, is also a staple of Italian gastronomic habits: the ability to shop, buy and choose local products directly at the market counter.
Museo Enzo Ferrari: the house of myth
Accessible at a reduced price with the combined ticket of the Ferrari Museum in Maranello, the Enzo Ferrari Museum was inaugurated in March 2012 at the behest of the Enzo Ferrari Foundation.
In this place in the center of Modena, there are two distinct and complementary realities: the old Officina Meccanica Alfredo Ferrari, architectural barycentre of the entire museum area hosting the Ferrari engine collection, and the new exhibition gallery, the now famous aluminum “yellow bonnet” which surrounds the birthplace. It is a futuristic building, of about 5,000 thousand square meters, inside which are recalled the forms of a racing engine and designed by architect Jan Kaplicky.
For all those who, after having seen the Prancing Horse museums, have the desire to try on the real track, we point out the convention that allows you to access with your own vehicle on the track of the Modena Circuit and turn for 15 minutes with a discounted rate of only 35 euros.
A few hundred meters from the Enzo Ferrari Museum in Modena, it is located the plant of another of the major automotive brands of the Emilia-Romagna’s Motor Valley: the Maserati.
This brand that has made famous the symbol of Neptune fountain in Bologna, has moved to the headquarters of Viale Ciro Menotti in Modena back in 1930, following the acquisition of the company by the Modena entrepreneur Adolfo Orsi.
The Maserati showroom houses the cars currently in production, a modern car configurator, a historical diorama, and the “loop”, the semi-suspended ring designed by the famous architect Ron Arad. Concurrent with the ShowRoom visit, it is possible to book a factory tour lasting approximately 1 hour and 30 minutes, including a visit to the Maserati GranCabrio and GranTurismo assembly line and the test and finish areas.
The tours have a cost of 30 euros per person and are activated upon reaching a minimum of 4 participants, while they are free for customers that already possess a Maserati.
Pagani: an Argentinian wind blowing the Emilia-Romagna
We move away from Modena just to arrive in the town of Castelfranco Emilia, the birthplace of the Tortellini and of the Pagani automobile factory. It is here that in the 90s Horacio Pagani decided to set up his production of sports cars, a mix that combines the culture and design of the Emilia Romagna with the proud Argentinean character of its founder.
Pagani Automobili is pleased to receive visitors at its atelier in San Cesario Sul Panaro (Province of Modena) and offers guided tours of both the showroom and the production area. A unique, engaging experience that, in addition to illustrating the cars, produced by one of the most famous brands in the world, offers the opportunity to experience the world where these fantastic handcrafted supercars are built.
The Lamborghini Factory - where the bulls are bred
We move only a dozen kilometers north of Castelfranco dell Emilia and meet Sant’Agata Bolognese, the nerve center of the Lamborghini Automobili which host also the Official Museum brand (which was renovated in 2016 with an expansion of the collection and the addition of new exhibitions).
The Museum is a small collection of cars that have made the history of the brand: from historical models like Miura and Countach to the more recent ones like Huracán, Aventador, and the brand new SUV Urus.
For hardcore fans, the Museum staff also offers, upon reservation, the opportunity to visit the assembly lines of the cars currently in production, a way to breathe in firsthand the passion with which they are built the most desired cars ever. The visit to the Lamborghini production lines includes the visit to the historic entrance, the central corridor of the factory with an overview of the Huracán line, the visit to the V12 engine line, the saddlery department, the Aventador assembly line, and the visit of the historical collection.
Ferruccio Lamborghini Museum - The Family House
No more than twenty minutes driving and here we are in the small village of Funo di Argelato, in the province of Bologna, wherein 2014 the Ferruccio Lamborghini Museum was inaugurated, the second of the Lamborghini museums in Emilia Romagna. If in fact, the Museum in Sant’Agata Bolognese represents the exhibition space of the car manufacturer, the Funo’s Museum is the space in which the Lamborghini family has collected the historical cars that belonged to the same Ferrucio Lamborghini.
Entirely redesigned by Tonino Lamborghini, son of Ferruccio, the Museum is today a great monument to the memory of the Brand father and collects the most important mechanical creations of the Taurus House along with the most significant photos of the family archive with the intent of enhancing and giving depth to the figure of Ferruccio, true creative genius of the ‘900 Italian.
Yes, because from the Lamborghini factories went out not only fantastic Super Cars, but also tractors, boat engines, Formula 1, and even a prototype of a helicopter …
Bugatti: The dream factory
Let’s go back towards Modena and take the Brenner motorway. A few kilometers further, and at the height of the village of Campogalliano, we can glimpse the brand of the mythical Bugatti house.
Although Bugatti was a French brand in origin, in 1987 the entrepreneur and financier Romano Artioli acquired the rights for the production of cars and, after evaluating the idea of recreating the company in France, founded a new Italian company called Bugatti Automobili SpA with a factory in Campogalliano, specially designed by architect Giampaolo Benedini, and with the aim of attracting highly skilled workers from the Modena area to itself.
Unfortunately, in 1995 the Bugatti Automobili declared bankruptcy, the financial difficulties forced Artioli to sell the industry and to abandon the dreams of glory, but not before having given birth to a series of models such as the accessory version of the EB 110 and the mythical Lotus Elise (at that time the Bugatti brand was also the owner of the Lotus brand), whose name was dedicated to the Artioli daughter, Elisa.
Today the Blue factory, as it is called in the jargon, is an extraordinary space of industrial archeology, destination of the pilgrimage of the brand lovers. It is entirely open to visitors thanks to the availability of the old caretaker who today accompanies visitors, illustrating both the history and the spaces of the complex.
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