Art & CultureArt & Culture

#viaggiareperborghi: the Instagram challenge by @igersitalia

by /// June 17, 2021
Estimated reading time: < 1 minute



This summer we all have an extra reason to visit the small villages that from the hinterland to the coast decorate the landscape of Italy. The Instagramers Italia Association has just launched a Instagram challenge dedicated to small Italian towns, in this 2017 that has been declared by the Ministry of Cultural Heritage and Activities and Tourism (MIBACT) the “Year of Italian Towns”.

The initiative is underway throughout the month of August until Sunday September 3rd, and to take part you just have to add to your Instagram photos shot in the Borghi Viaggio Italiano towns the hashtags #viaggiareperborghi and #borghiviaggioitaliano (besides the name of the place and, if you want to, some reasons or advices to visit it).

The initiative is part indeed of the actions of the Borghi Viaggio Italiano project DPR 158/07 (that we had already mentioned here), promoted by 18 Italian Regions with Emilia-Romagna Region as leader in collaboration with MiBACT.

Now with this contest IgersItalia asks us to show the most picturesque and scenographic but at the same time the authentic and traditional side of Italian villages, rich in testimonies of the past and still rooted in the most sincere identity of the territory. So go on with pictures of landscapes, alleys, glimpses, monuments, craft shops, typical products and all the perspectives that make the small Italian centers the keepers of authentic life.

The prize for the authors of the three most beautiful and representative photos (selected by a jury’s decision) is a 3-day tour in a few Italian villages together with some IgersItalia exponents, while a further and larger selection of photographs will create an Instant Book with credits to authors.

More info con IgersItalia’s blog.

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Elisa Mazzini

Social Media Manager for @inEmiliaRomagna and full-time mom.

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