{"id":44667,"date":"2016-07-14T08:19:00","date_gmt":"2016-07-14T07:19:00","guid":{"rendered":"https:\/\/www.travelemiliaromagna.it\/the-fashion-sisters\/"},"modified":"2021-08-31T11:33:10","modified_gmt":"2021-08-31T10:33:10","slug":"the-fashion-sisters","status":"publish","type":"post","link":"https:\/\/www.travelemiliaromagna.it\/en\/the-fashion-sisters\/","title":{"rendered":"The fashion sisters"},"content":{"rendered":"<p><em>&#8220;I always say that in our blood there is no blue blood, there are pins&#8221;. <\/em>(Micol Fontana)<b><\/b>&#13;<br \/>\n&#13;<br \/>\nSorelle Fontana (literally &#8220;Fontana Sisters&#8221;, also known as Sorelle Fontana, Alta Moda srl) is an Italian fashion house, specialized in production of high-fashion couture.&#13;<br \/>\n&#13;<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6930\" src=\"https:\/\/www.travelemiliaromagna.it\/wp-content\/uploads\/2021\/06\/029_Fontana-300x259.jpg\" alt=\"029_Fontana\" width=\"700\" height=\"605\" \/>&#13;<br \/>\nThis is a story of brilliance, creativity and willpower, and, like many other stories that mix these ingredients, it begins in Emilia Romagna. This is the story of three women\u00a0still known as &#8220;The fashion sisters&#8221;.&#13;<br \/>\nBorn in Traversetolo, province of Parma, Zoe , Micol and Giovanna Fontana began just girls to work helping their mother who was a seamstress. &#8220;The women in our family have always done this job &#8211; said Micol in one of the last interviews -. Two hundred years of family&#8217;s knowledge has been handed down from our mother, grandmother and great-grandmother&#8221;.&#13;<br \/>\nBut the country life was too narrow according to the three sisters. Zoe, the oldest, after short stays in Milan and Paris, in 1936 decided to literally catch\u00a0the first train that passes from the station of Parma, armed with suitcase, huge\u00a0talent and determination: and so it was, it was a train that brought her<i>\u00a0<\/i>to Rome. After two months she was reached by the two sisters and from there they would never come back.&#13;<br \/>\n&#13;<br \/>\nZoe, the first who started the adventure faraway from home, started working a in &#8220;Zecca tailoring&#8221; just from the first days in Rome, Micol instead begins just arrived to sew in a workshop, while Giovanna\u00a0prefers to work at home. In 1939 the three seamstresses become entrepreneurs: they starting their\u00a0own and rented an apartment in Via Emilia, which acts as a studio and residence. Destiny, lucky\u00a0coincidence, the roots stronger than the distance or just a case: what is certain is that brought them a lot of luck.&#13;<br \/>\n&#13;<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6931\" src=\"https:\/\/www.travelemiliaromagna.it\/wp-content\/uploads\/2021\/06\/00377801_b-1-246x300.jpg\" alt=\"00377801_b\" width=\"573\" height=\"700\" \/>&#13;<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6932\" src=\"https:\/\/www.travelemiliaromagna.it\/wp-content\/uploads\/2021\/06\/fontana7-1-209x300.jpg\" alt=\"fontana7\" width=\"487\" height=\"700\" \/>&#13;<br \/>\nElisa Massai, the pioneer of fashion\u00a0chronicles, recalls: &#8221; They had the traditional skills and intuition of those who rise through the ranks.\u00a0They made an Italian fashion, at least in embryonic form and they were the first&#8221;. From Traversetolo to the Italian capital to open the doors of Made in ItalyFashion Olympus.&#13;<br \/>\nThe turning point of their career happened in 1949, when <strong>Linda Christian<\/strong> bought a Fontana dress for her wedding with Tyrone Power. From then their brand gradually raised in the international jet set, and they dressed many celebrities and also several heads of state, notably Elizabeth Taylor, Audrey Hepburn, Ava Gardner, Grace Kelly, Jacqueline Kennedy Onassis, Queen Soraya, Infanta Beatriz of Spain, Frederica of Hanover, Anita Ekberg and Joan Collins.&#13;<br \/>\n&#13;<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6934\" src=\"https:\/\/www.travelemiliaromagna.it\/wp-content\/uploads\/2021\/06\/LindaChristian-1-1-244x300.jpg\" alt=\"LindaChristian-1\" width=\"570\" height=\"700\" \/>&#13;<br \/>\nIn 1950, they became ambassadors of Made in Italy all over the world once again thanks to\u00a0signing the first uniform of Alitalia&#8217;s hostess.\u00a0In 1951, Fontana sisters were the protagonists, along with other tailors, of the birth of the High Italian Fashion, which took place in Florence, insidePalazzo Pitti&#8217;s Sala Bianca, with the memorable parade organized by the Marquis Giorgini.&#13;<br \/>\n&#13;<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6935\" src=\"https:\/\/www.travelemiliaromagna.it\/wp-content\/uploads\/2021\/06\/Anni_sessanta_divisa_Alitalia_sorelle_fontana-1-219x300.jpg\" alt=\"ALITALIA\" width=\"510\" height=\"700\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I always say that in our blood there is no blue blood, there are pins&#8221;. (Micol Fontana)&#13; &#13; Sorelle Fontana (literally &#8220;Fontana Sisters&#8221;, also known as Sorelle Fontana, Alta Moda srl) is an Italian fashion house, specialized in production of high-fashion couture.&#13; &#13; &#13; This is a story of brilliance, creativity and willpower, and, like [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":62322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[604],"durata":[],"target":[],"class_list":["post-44667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture","tag-parma-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The fashion sisters | Travel Emilia Romagna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelemiliaromagna.it\/en\/the-fashion-sisters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The fashion sisters | Travel Emilia Romagna\" \/>\n<meta property=\"og:description\" content=\"&#8220;I always say that in our blood there is no blue blood, there are pins&#8221;. (Micol Fontana)&#013; &#013; Sorelle Fontana (literally &#8220;Fontana Sisters&#8221;, also known as Sorelle Fontana, Alta Moda srl) is an Italian fashion house, specialized in production of high-fashion couture.&#013; &#013; &#013; This is a story of brilliance, creativity and willpower, and, like [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelemiliaromagna.it\/en\/the-fashion-sisters\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Emilia Romagna\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-14T07:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-31T10:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelemiliaromagna.it\/wp-content\/uploads\/2021\/06\/fonte_il_sole_24_ore_jpg_485x0_crop_upscale_q85.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"485\" \/>\n\t<meta property=\"og:image:height\" content=\"396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alessandra Pradelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandra Pradelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelemiliaromagna.it\\\/en\\\/the-fashion-sisters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelemiliaromagna.it\\\/en\\\/the-fashion-sisters\\\/\"},\"author\":{\"name\":\"Alessandra Pradelli\",\"@id\":\"https:\\\/\\\/www.travelemiliaromagna.it\\\/en\\\/#\\\/schema\\\/person\\\/3440035fd6dc2fa4f1dc002d8042bdfb\"},\"headline\":\"The fashion sisters\",\"datePublished\":\"2016-07-14T07:19:00+00:00\",\"dateModified\":\"2021-08-31T10:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelemiliaromagna.it\\\/en\\\/the-fashion-sisters\\\/\"},\"wordCount\":485,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.travelemiliaromagna.it\\\/en\\\/the-fashion-sisters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelemiliaromagna.it\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fonte_il_sole_24_ore_jpg_485x0_crop_upscale_q85.jpg\",\"keywords\":[\"Parma\"],\"articleSection\":[\"Art &amp; 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